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Let your bits breathe! Doctors and health specialists have long advocated the health benefits of wearing underwear made form natural fibres like cotton and soy. It is not just the material that can make a difference; the dyes and bleaches used to get your undies to that particular shade of red or white can actually contain harmful toxins. Completing removing plastic from underwear production is difficult; the elastane and lycra that gives clothing stretch is actually a plastic. However our impact can be minimised by looking for underwear made from cotton and soy, and to an extent organic bamboo (because the process for turning bamboo into fabric requires the use of chemicals), using dyes free from heaving metals and PVC, and packaging that is also eco-friendly and non-plastic.

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