Our Values

At I’M PLASTIC FREE we are fully behind our values and we strictly make sure to assess each organisation before approving new listings on our platform. How? We do it through a questionnaire, a due diligence of the organisation’s website as well as their claims and certifications, if available. In many cases we also buy and test the actual product itself. We don’t accept organisations that don’t meet these criteria as they won’t help us create that double positive impact we want to achieve: an Environmental Impact & a Social Impact.

Environmental Impact


The products sold by the organisations featured in our listings are manufactured or sourced based on their minimal harmful impact to our environment, which translates to being made of natural and organic material, therefore zero waste, made of recycled materials or fully recyclable at the end of their long life.

We pay careful attention to product quality as our motto is “to buy once” long lasting products that save resources and pollution.

Last but not least, we are fully aware that greenwashing is on the rise, so you can be sure that on our platform you won’t find businesses that have unsubstantiated claims or claim to be greener than what they actually are (reusable straws in plastic packaging anyone?).

On our platform, you'll also find B2B businesses that offer innovative sustainable solutions on how to address your plastic challenges as a business. 

Plastic Free

The eco brands on our platform sell products that are free of virgin plastic or in some cases they have a minimal amount of plastic, i.e. a plastic pump or lid in a cosmetic, if necessary for its function, or some synthetic fibres in socks that are made sustainably and with certified organic cotton, overall though up to < 20%.

We are carefully sourcing “the best versions” for every product currently on the market, so sometimes we do need to make a few compromises.

Furthermore, the products sold by the eco brands on our platform are wrapped and shipped with minimal, fully compostable or recyclable plastic free packaging. Recycled plastic packaging is acceptable as long as it’s marked as such, so people know not to compost it.

In the business to business B2B database, we list plastic free innovative materials that will help other businesses create the products of the future. 

Circular Economy

Some of the products by our eco brands are so called closed-loop, which means they are manufactured with recycled / upcycled materials, including recycled plastic, in order to divert these materials from landfill.

Furthermore, some businesses follow a closed-loop system, typical of the circular economy, by which customers might be asked to send back empty packaging to be refilled with new products (i.e. personal hygiene / cleaning products etc.), this way zero or very minimal waste is created.

On the business to business B2B front, we also list circular /closed loop solutions for businesses, that help other businesses resolve their single-use plastic challenges. 

Carbon Neutral Delivery

Our goal is not just to reduce plastic, we also strive to reduce carbon emissions so we are delighted to say that most of the eco brands on our platform offer carbon neutral delivery of their products. 

We'll strive to list eco-brands and business solutions that also offer carbon neutral products and services themselves in the future.

Palm Oil Free

All products by the eco brands on our platform are free of palm oil, and also free of responsibly sourced palm oil (RSPO) because we believe that unfortunately, you cannot fill a bucket of water from multiple taps, then try and separate the water showing which tap that water portion has come from. 

We are dedicated to passionately fight deforestation, as a way of preserving wildlife and minimising global warming.

Social Impact


All products on our platform, whether eco brands or business solutions are manufactured or sourced based on their minimal harmful impact to society, which translates to:

- no child labour
- no exploitation (no forced labour / no excessive hours)
- fair living wages for workers and social security payments
- safe and hygienic working conditions
 - fair-trade

Service businesses also follow the same values.

Cruelty Free

None of the products by the eco brands listed on our platform and their ingredients are tested on animals and are, therefore, we can strongly stay behind our cruelty free policy.

Toxin Free

We carefully select eco brands that create their products with love and are either certified organic and / or free of toxic chemicals and pesticides.

Being an ocean friendly social enterprise, it is paramount that the beauty products by our eco brands are all natural and reef safe. Organic ingredients are always listed in the product descriptions on the website of the producers. We meticulously select clean beauty products without the usual plastic packaging. 

As mentioned earlier, all products by our eco brands are cruelty free, palm oil free and reef safe. Plus, we will have a large range of vegan clean beauty eco brands.

On the business to business B2B front, all solutions need to abide by the same toxin free values, particularly for sustainable catering products that are in contact with food. 


As mentioned earlier, our platform is 100% cruelty free. We also aim at listing a very large selection of vegan eco brands, however in some cases when no animal cruelty is involved, we also accept listings by non vegan eco brands (i.e. if they produce beeswax wraps, wool clothing etc.)

The same concept apply for the business to business B2B side.

Support Local
Support Local

Our platform is global, however, users can easily select the country of residence and thus find products, services and business solutions that are local, based in their country.

As an example, we don’t believe in a bamboo toothbrush being flown around the world to get to the customer. A product is not eco-friendly anymore when it has to cross the whole world to get to the buyer. With our platform users can save on postage … and carbon! 

Most of the listings on our platform are by small innovative businesses that are as passionate about making a difference as we are, and have a great story to tell. We love supporting family businesses and/or innovative start-ups as they are the backbone of our economy. When you buy from a small business an actual person does a little happy dance!

Support Local

United Nations Sustainable Development Goals

At I’M PLASTIC FREE we stand by the following United Nations Sustainable Development Goals values:

Does your Business offer a Solution to Plastic Pollution?

Follow the steps to add your listing with us.

1. Register an Account

Click on the User Icon on the Header and register.

2. Submit your Solution

Please make sure your solution is in line with our values.

3. Get Verified & Approved

We verify each listing manually.

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Your Answers

1. New Brands / Solutions Questionnaire

2. Business Ethics

3. Manufacturing Process

4. Product Ingredients

5. Product Materials

6. Product Packaging

7. Certifications

8. Shipping Process