I’M PLASTIC FREE is the brainchild of Simona Paganetto and born from a passion to genuinely make a difference to plastic pollution.
Italian-born Simona was living in the Whitsundays in Australia and volunteering for beach clean-ups in 2014 when she witnessed first-hand the huge amount of plastic in our oceans and its impact on marine life. She decided to do something about it.
While designing and developing reusable stainless-steel straws, she realised how difficult and time-consuming it was to find ethical, low-waste, low-carbon products that provided viable solutions to plastic use.
Fast-forward to 2018 and I’M PLASTIC FREE was born.
With the help of like-minded individuals, Simona has created the I’M PLASTIC FREE digital platform – the easiest and fastest way to find solutions to plastic pollution.
Whether you are an individual or a business, here at I’M PLASTIC FREE you can find new and creative ways to reduce plastic waste, swap plastic for other eco-friendly materials, keep informed of changes and developments in the industry, and connect with other innovative businesses who are making a difference.
It’s a world-first in bringing together eco-brands and business-to-business solutions in an open forum with the goal of eliminating plastic pollution.
Simona and her team are dedicated to being part of the solution to create a future free of plastic pollution where:
We dream of the day the ocean can say, I’m Plastic Free. And if you dream of this too, join us by becoming part of our community of changemakers.
With years of experience in the online marketing space, Bhuvan is a marvel with SEO. With a Master of Information Technology coupled with his passion for design and problem-solving, he also creates user-friendly websites for small-to-medium sized businesses and specialises in data analytics and email marketing. Bhuvan likes to read in his spare time and is committed to helping I’M PLASTIC FREE reach its potential.