I’M PLASTIC FREE is the brainchild of Simona Paganetto and born from a passion to genuinely make a difference to plastic pollution.
Italian-born Simona was living in the Whitsundays in Australia and volunteering for beach clean-ups in 2014 when she witnessed first-hand the huge amount of plastic in our oceans and its impact on marine life. She decided to do something about it.
While designing and developing reusable stainless-steel straws, she realised how difficult and time-consuming it was to find ethical, low-waste, low-carbon products that provided viable solutions to plastic use.
Fast-forward to 2018 and I’M PLASTIC FREE was born.
With the help of like-minded individuals, Simona has created the I’M PLASTIC FREE digital platform – the easiest and fastest way to find solutions to plastic pollution.
Whether you are an individual or a business, here at I’M PLASTIC FREE you can find new and creative ways to reduce plastic waste, swap plastic for other eco-friendly materials, keep informed of changes and developments in the industry, and connect with not-for-profits or other innovative businesses who are making a difference.
It’s a world-first in bringing together eco-brands, businesses, and not-for-profits in an open forum with the goal of eliminating plastic pollution.
Simona and her team are dedicated to being part of the solution to create a future free of plastic pollution where:
We dream of the day the ocean can say, I’m Plastic Free. And if you dream of this too, join us by becoming part of our community of changemakers.