With more than 15 years of commercialisation experience, and a decade serving in international brand management roles of Fortune500 / NASDAQ listed MedTech companies, I’m Plastic Free‘s founder and company director Simona Paganetto not only brings passion to end plastic pollution but an understanding of the economic imperative in finding workable and sustainable solutions to do so. 

Simona is certified as a Circular Economy Specialist by the Circular Economy Alliance in conjunction with the École des Ponts Business School in Paris, France. In 2023 she was a joint winner of the Chief Executive Women (CEW)/ANZ Sustainability Scholarship and has been accepted into the Executive Education for Sustainability Leadership at Harvard University in their  Q4 2024 cohort.

Our business is located on the Sunshine Coast, Queensland, Australia but we work both face-to-face, as well as online. I’m Plastic Free offers the following services outlined below.

Simona Paganetto Certified Circular Economy Specialist

Circular Economy Consulting

Circular Economy Solutions

According to the global consulting firm Accenture, the transition to the Circular Economy is estimated to be a US$4.5 trillion global growth opportunity by 2030.  

I’m Plastic Free can help your business transition towards circular economy practices, reduce waste, save resources and cut down unnecessary costs, ultimately increasing your bottom line’s profitability.

Among our services, we compile sustainability strategies that incorporate economic, environmental, and social factors into your organisation’s policies, practices, and processes to create long-term benefits for your organisation and your employees while being mindful of conserving and protecting resources. These include a roadmap with an action plan for the given timeframe.

Public Speaking & Sustainability Workshops

Are you organising an event and looking for speakers with “hands-on” experience with running a sustainable business?

Or are you looking for educational workshops about sustainability for individuals?

Here are a few examples of sustainability topics that we have discussed at events, workshops, and in the media:


Over the past years, we have been invited to industry meetings, university lectures, podcasts, live radio interviews, TV appearances, etc. We’re happy to discuss new public speaking & workshop opportunities. 

See where I’m Plastic Free has been featured in the Media & Press.

Simona Paganetto - I'm Plastic Free Sustainability Services

We've Worked With:


Simona Paganetto Presenter

Most of our testimonials are on our Linkedin profile under Recommendations. Here is an example:

“I recently had the pleasure of organizing and attending a seminar hosted by Simona Paganetto, the Founder of “I’m Plastic Free.” The seminar focused on practical strategies to reduce plastic waste during the Christmas season, providing insights into non-plastic alternative options for Christmas crackers/bonbons, wrapping paper, decorations, and gift ideas. Simona’s extensive research and commitment to sustainability left me feeling inspired and empowered to make positive changes.

Simona’s expertise and engaging presentation style made the complex issue of plastic waste understandable and implementable. She not only highlighted the environmental impact of plastic consumption during the festive season but also offered practical tips for individuals and families to minimize their plastic footprint (and save money!) The seminar went beyond raising awareness; it equipped attendees with the knowledge and motivation to bring about positive change.“

Ashleigh Young – Community Participation Officer – Litchfield Council 

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