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The Very Good Bra V for Victory Bra Latte - Plastic Free

The Very Good Bra Verified listing Verified listing

100% Plastic Free Bras, Briefs and Sleepwear!

Business Description

Launched 2018 as a world-first 100% plastic-free bra in up to 35 sizes, not just S/M/L, The Very Good Bra is now a multi award-winning pioneer of plastic free underwear.

Our bras and briefs are free from spandex, polyester and nylon. We make them with Organic Cotton or Lenzing Tencel, our elastics are natural tree rubber knitted into organic cotton, and our sewing threads are 100% cellulose. Our bras are eaten by worms in 8 weeks!

Main products:

  • Bras / nursing
  • Briefs / undies
  • Sleepwear / loungewear: long sleeve shirts, t-shirts, tees, dresses, singlets, pants, shorts
  • Replacement straps

 

Milestones:

  • Certified B Corp
  • Member of the United Nations Fashion and Lifestyle Network
  • Winner of  Good Design Award - Best in Class
  • Marie Claire UK Sustainability Award
  • Fast Company - World's most Innovative Companies
  • Runner up in EBay's Circular Fashion competition 2024

Join our movement!

 

Shipping

We ship anywhere in Australia for a flat rate of $10, and internationally for $20. We offer worldwide freepost on orders over $200. As of late 2021 we are unable to sell and ship to the EU due to the costs of compliance there - sorry! We hope that will change, but right now, we'd have to employ a separate accountant to do quarterly EU tax returns.

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    • August 10, 2025 3:39 pm local time

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    Legal

    We acknowledge the Traditional Owners of country throughout Australia the land on which we operate and recognises their continuing connection to land, waters and community. We pay our respects to them and their cultures, and to elders both past and present.
    • © Copyright 2025 I'm Plastic Free
    • All Rights Reserved

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    Listing Features

    • Basic listing information
    • Dedicated business page
    • Company logo
    • Up to 3 website links
    • 2 call now links
    • 1 video link
    • Up to 3 gallery Images
    • Up to 3 categories
    • Social media links
    • List your values (database filters)

    User Dashboard

    • Listing statistics for each business
    • Manage and edit your listing

    Listing Promotion

    • Ability to promote your listing to priority placement in search results
    • Ability to feature your listing on our homepage
    • Opportunity to add a discount code to your listing page

    Extra Support

    • Priority Support with Your Brand Listing
    • Priority Marketing
    • Priority Collaboration & PR Opportunities

    Listing Features

    • Basic listing information
    • Dedicated business page
    • Company logo
    • Up to 3 website links
    • 2 call now links
    • 1 video link
    • Up to 3 gallery Images
    • Up to 3 categories
    • Social media links
    • List your values (database filters)

    User Dashboard

    • Listing statistics for each business
    • Manage and edit your listing

    Listing Promotion

    • Ability to promote your listing to priority placement in search results
    • Ability to feature your listing on our homepage
    • Opportunity to add a discount code to your listing page

    Listing Features

    • Basic listing information
    • Dedicated business page
    • Company logo
    • Up to 3 website links
    • 2 call now links
    • 1 video link
    • Up to 3 gallery Images
    • Up to 3 categories
    • Social media links
    • List your values (database filters)

    User Dashboard

    • Listing statistics for each business
    • Manage and edit your listing

    Listing Promotion

    • Ability to promote your listing to priority placement in search results
    • Ability to feature your listing on our homepage
    • Opportunity to add a discount code to your listing page

    Listing Features

    • Basic listing information
    • Dedicated business page
    • Company logo
    • Up to 3 website links
    • 2 call now links
    • 1 video link
    • No gallery Images
    • Up to 2 categories
    • Social media links
    • List your values (database filters)

    User Dashboard

    • Listing statistics for each business
    • Manage and edit your listing

    Listing Promotion

    • Ability to promote your listing to priority placement in search results
    • Ability to feature your listing on our homepage
    • Opportunity to add a discount code to your listing page

    Questionnaire Submitted

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    Your Answers

    1. New Brands / Solutions Questionnaire

    • Business Name
    • Business Website
    • Business Location

    2. Business Ethics

    • Are your products manufactured or sourced based on their minimal harmful impact to society, which translates to no child labour, no exploitation, fair wages for workers, social security payments, safe working place and fair-trade?

    3. Manufacturing Process

    • Are your products manufactured or sourced based on their minimal harmful impact to our environment, which translates to being made of natural and organic material (i.e. bamboo, organic cotton), therefore zero waste, or fully recyclable at the end of their long life (i.e. stainless steel)?
    • Is your production chain transparent, i.e. you know where your raw materials come from, how they are being produced and that your providers follow ethical and sustainable production practices and policies?

    4. Product Ingredients

    • Are your products free of toxic chemicals, toxic metals and pesticides (i.e. BPA, Synthetic fragrances, Microbeads, Parabens, Oxybenzone, Formaldehyde)?
    • Are all of our products free of palm oil and its derivatives, also free of responsibly sourced palm oil (RSPO)? At I’M PLASTIC FREE we believe that unfortunately you cannot fill a bucket of water from multiple taps, then try and separate the water showing which tap that water portion has come from. We want to fully fight deforestation as a way to preserve wildlife and minimise global warming.
    • Are your product cruelty-free, i.e. not tested on animals?
    • Are your products vegan?

    5. Product Materials

    • Are your products free of virgin plastic themselves or in some cases have a minimal amount of plastic (i.e. a plastic pump in a cosmetic glass / aluminium bottle < 20%)?
    • Are your products manufactured with recycled / upcycled materials, including recycled plastic, in order to divert them from landfill (i.e. swimwear from recycled fibres)?

    6. Product Packaging

    • Are your products free of plastic packaging?
    • Do your products follow a close-loop system, typical of the zero waste / circular economy, by which customers might be asked to send back empty packaging to be refilled with new product (i.e. recycling cleaning products’ containers etc)? Or do you simply offer a recycling service (i.e. taking back old socks)?

    7. Certifications

    • Have you obtained any national / international certifications? i.e. Vegan, Cruelty Free, Australian Made, FDA, GOTS, ISO, OEKO-TEX, Certified Palm Oil Free, No Plastic & Compostable, Not Tested on Animals, Australian Certified Organic etc?
    • If yes, which one(s):

    8. Shipping Process

    • Do you ship your products with compostable or recycled packaging?
    • Do you ship your products with carbon neutral delivery (i.e. in Australia through Sendle, Shippit or Australia Post?
    • If yes, which carbon neutral delivery service do you use?